New Alliance Federal Credit Union Awareness Campaign Captures a Win in the 45th Annual Telly Awards

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Kelly Friedl, CEO

New Alliance Federal Credit Union

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For Immediate Release

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New Alliance Federal Credit Union Awareness Campaign Captures a Win in the 45th Annual Telly Awards

The campaign, produced by the company’s marketing agency, completed and won against 13,000 entries from around the globe.

Ambridge, Pa. - June 19, 2024 - New Alliance Federal Credit Union, the financial institution of choice proudly serving Beaver and Allegheny counties, announced that the organization’s marketing agency, Strategic Arc, won a bronze Telly Award for a marketing campaign produced on the credit union’s behalf. The win was in the Branded Content - Campaign - Corporate Image Category in the record-breaking 45th Annual Telly Awards. No gold winners were selected in the category. The campaign stood side-by-side with other bronze winners, including Al Jazeera Media Network, Bully Pulpit International for Walmart, J.P. Morgan, MTV Entertainment Studios, and TelevisaUnivision. The Telly Awards honor excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks, and production companies.

“We feel so privileged that our campaign was chosen for such a prestigious award. It’s a win for our credit union and the greater Pittsburgh community. Strategic Arc has brought a standard of excellence that has elevated our institution, taking us to a new level of brand recognition. We truly appreciate what they bring to the table,” said Kelly Friedl, CEO of New Alliance Federal Credit Union. “This surprise win on the national stage validates that we are moving in the right direction and encourages us to want to do more.”

New Alliance FCU, a credit union with $100 million in assets and several branches throughout a two-county area in the Pittsburgh region, supports its community through innovative financial solutions, educational initiatives, and impactful partnerships. The winning advertising initiative was a general awareness campaign titled “We’re Not New to Banking,” created to reach the community to build awareness, highlighting the benefits of joining their not-for-profit financial institution vs. for-profit banks.

"It is a profound honor to be recognized by the 45th Annual Telly Awards in such a competitive category alongside top-tier organizations. As a dedicated team of professionals, we put our heart and tremendous effort into the quality of services and deliverables that we provide to our clients," said DaWayne Cleckley, President of Strategic Arc. Based in Philadelphia’s suburbs in Pennsylvania, the private veteran and minority-owned company officially opened its doors six years ago, servicing credit unions, public media stations, and federally qualified health centers throughout the continental United States, including Alaska. "We are so happy to have delivered this campaign for New Alliance FCU, an organization that is doing the hard work of truly impacting the lives of normal, everyday people in the communities they serve by helping them achieve and maintain financial wellness."

The Telly Awards honor excellence in video and television across all screens, receiving nearly 13,000 entries from all 50 states and five continents, a record-breaking year. The Telly Awards Judging Council, which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director and member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; and Malinda Wink, Executive Director of Minderoo Pictures, chose the winners. 

A link to Strategic Arc’s 45th Annual Telly Awards win can be found here: https://www.tellyawards.com/winners/2024/branded-content/campaign-corporate-image

ABOUT NEW ALLIANCE FEDERAL CREDIT UNION

Headquartered in Ambridge, Pennsylvania, New Alliance Federal Credit Union is a dynamic community-based credit union proudly serving Beaver and Allegheny counties. With a legacy dating back to 1935, the institution is deeply committed to providing outstanding financial services to its members and the communities it calls home. New Alliance FCU believes financial empowerment is at the heart of a thriving community. The organization strives to make a positive impact through innovative financial solutions, educational initiatives, and strategic partnerships. 

ABOUT STRATEGIC ARC LIMITED

Strategic Arc Limited - a veteran and minority-owned consultancy - is the leading choice in executive guidance, strategic planning, and custom marketing solutions for mission-driven organizations. Our mission is to deliver transformative solutions at the speed of business. We offer a range of consulting services with the necessary tools and expertise to help businesses grow. Based in the Philadelphia region, Strategic Arc provides strategic consulting services for healthcare, media, and financial organizations with strategic planning, strategic marketing, and transformational change management initiatives through diversity, equity, and inclusion assessments. 

ABOUT THE TELLY AWARDS

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries from all 50 states and five continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts, including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include the Gotham Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the Bid, Video Consortium, and Series Fest. New Partners include FWD- Doc, AI Film Festival, Reel Abilities Film Festival, and Film Fatales. More information can be found at the Telly Awards Press Center: https://tlly.co/press

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